How to use glass door display refrigerators to increase sales? Practical suggestions and case studies

1. Optimize Display Layout: Make Products More Attractive

Neat Display and Partitioned Display

The placement of merchandise in a store directly influences customer purchasing decisions. The transparency of Glass Door Display Freezer allows customers to see the merchandise within, but a cluttered display can make it difficult for customers to quickly find the products they're looking for. By optimizing the product partitioning within the cooler, merchants can effectively direct customers' attention.

Place popular products prominently: Place the most popular or highest-profit items at the front or center of the cooler. This makes them easily visible to customers upon entering the store, increasing their exposure.

Partitioned Display: Categorize different product types, such as frozen foods, refrigerated beverages, and frozen desserts, to avoid confusion. Clear signage and labeling help customers quickly find their desired items, enhancing the shopping experience.

Prioritize seasonal items: For example, in winter, hot pot ingredients and hot soups can be prioritized, while in summer, ice cream and cold drinks can be placed more prominently to adapt to changing customer needs.

High-Quality Display

Maintaining the cleanliness and organization of glass-door display coolers is crucial for enhancing product appeal. Stains or frost on glass doors can give customers a sense of uncleanliness, affecting their purchasing decisions. Untidy display cases can also create a "cluttered" impression, negatively impacting the store's overall image. Therefore:

Regularly clean the glass doors and interior: Keep the glass doors of your refrigerator clean and bright, and ensure that the merchandise is neatly displayed. Cleaning and organizing not only preserve the freshness of merchandise but also build customer trust.

Ensure product packaging is intact: Ensure all packaging is free of damage or dirt. This is especially true when displaying fragile items, such as frozen meat and seafood, as damaged packaging can directly impact a customer's purchasing decisions.

2. Leverage the visual appeal of your refrigerator to promote purchases.

Smart Use of Lighting: Glass-door display cases often feature built-in lighting, which can be used to enhance the visual appeal of merchandise.

Highlight popular items: Use variations in lighting to highlight certain items. Consider using brighter lighting around popular items to make them stand out.

Color Coordination: Different lighting tones can influence customer moods and shopping decisions. For example, warm yellow lighting can create a warm and cozy atmosphere, while cool lighting can create a refreshing and cool feeling, ideal for displaying cold drinks or ice cream.

Dynamic Display
By adjusting product display and lighting design, merchants can create dynamic displays and enhance customer interest.

Interactive Displays: Merchants can place small electronic screens in front of the cooler to demonstrate product instructions, production processes, or related information, sparking customer curiosity and interest.

Integrate with Other Displays: Display products in the cooler alongside other related items in the store. For example, displaying frozen pizzas and refrigerated beverages together may inspire customers to purchase the items together.

3. Enhance Customer Interaction: Involve Customers

Discounts and limited-time sales are particularly important in glass-door display coolers. Clear promotional information can stimulate customer purchase desire and increase sales.

Easily Identifiable Labels: Display prominent promotional labels or posters on the glass door of the cooler to ensure that customers can easily see the offers. Labels should be simple and eye-catching, avoiding excessive text that can confuse customers.
Holiday and Seasonal Promotions: Adjust promotional content based on holidays or seasonal changes. For example, offer special offers before Christmas or Chinese New Year, or offer discounts on ice cream in the summer.
Seasonal Displays
The display of seasonal products can better meet customer needs and increase sales. For example:
Summer: Increase the display of cold drinks, ice cream, frozen fruit, and other items to leverage the coolness of the refrigerator to attract customers.
Winter: In winter, highlight items such as hot soup, hot pot ingredients, or frozen meats in the refrigerator.
Holidays: During holidays like Thanksgiving and Chinese New Year, display special offers or gift packages. These seasonal products often attract more customers.

4. Optimize Product Display Content: Meet Customer Needs
Diversify Product Assortment
Glass-door display refrigerators have the advantage of accommodating a wide variety of products. Merchants can leverage this to display a diverse product mix to meet the needs of different customers. Combine frozen and refrigerated food displays: For example, placing frozen meats, frozen vegetables, cold drinks, and ice cream in the same cooler can cater to the needs of different customer groups and increase purchase probability.
Cross-promotion: For example, pairing frozen pizza with beer or soda can encourage customers to purchase more items.
Regularly update products: Customers often become bored with products that haven't been updated for a long time, so businesses need to regularly update the products in glass-front display coolers. Regularly changing the products on display can attract customers' attention and stimulate their purchasing interest.
New or seasonal items: Regularly update the cooler's product inventory, adding new items or adjusting the display to reflect seasonal changes. This not only creates a sense of freshness but also meets new customer needs.

5. Enhance the shopping experience: Provide value-added services
Self-service shopping experience: Many modern glass-front display coolers are equipped with intelligent systems that businesses can leverage to enhance the customer shopping experience.
Touch screens and QR code scanning: Businesses can install touch screens next to the cooler, allowing customers to view product details, prices, and promotions. By scanning the QR code next to the cooler, customers can place their orders directly, quickly and conveniently.
Self-service payment: Combined with touchscreen functionality, customers can quickly complete their purchases through self-service payment devices, improving shopping efficiency.
Food safety and hygiene
When purchasing food, hygiene and food safety are top concerns for customers. Glass-door display coolers clearly display product packaging and labels, enhancing customer confidence in food quality.
Maintaining cooler interior hygiene: Merchants should regularly clean the inside of the cooler to ensure that food quality is not affected by external contamination.
Visible product packaging: The transparent design of the cooler allows customers to clearly see the packaging and expiration date of each product, which helps to increase their sense of freshness and safety.

6. Case Study: How to Increase Sales
Case 1: Supermarket Chain Uses Glass-Door Display Coolers to Boost Beverage Sales
A supermarket chain launched a summer beverage promotion using glass-door display coolers to showcase a variety of cold drinks, bottled water, and juice. They placed popular products at the front of the cooler and used bright lighting and eye-catching promotional labels to attract customers. This campaign increased supermarket beverage sales by 30%, and the promotion significantly boosted the average order value of cold drinks.

Case 2: A restaurant uses glass-door display refrigerators to increase takeout sales.
A restaurant used glass-door display refrigerators to display pre-packaged salads and cold dishes. Customers could scan a QR code next to the refrigerators and place takeout orders directly. This innovative measure successfully attracted a large number of takeout orders, particularly during the pandemic, with takeout sales increasing by 20%, becoming a significant source of revenue for the restaurant.